You will probably not be surprised to know that I do a lot of networking. Now, of course, networking is my only business, so I do it as business as well as for business. But I have always done networking as a major part of my marketing, whatever business I have owned. The result of all this activity is that I meet lots of wonderful people. However, I have a problem…I forget things. (Strangely this is getting worse the older I get so I think maybe my brain has reached storage capacity.)
Often this memory loss looks like this: after the event I gaze at the business card I have from someone (or in these virtual days I gaze at the chat, or at a picture on LinkedIn). (Actually, LinkedIn photos are a whole other blog) and I gaze but can I remember them, no.
I am sure I am not alone in this memory glitch syndrome, so I thought I’d share what I do when doing the obligatory follow-up*. The upshot of this reality of my life is that I have a rule, which is: if there are any outstanding follow-ups from the previous week still outstanding they always get done on a Monday. Why? Because:
- People don’t get forgotten, and feel ignored (yes they might contact you, but they may not, and your marketing should not be dependent on other people making the best use of their networking),
- I have a clear ‘to do’ list as I start the new week’s networking, and given the memory issue,
- I can say “Great/good/lovely to meet you last week” and I know I have met them last week!
So, when networking and building relationships, time, for me, is really of the essence.
Need some help with your networking?
Go to: www.ebn.uk.com and download my Top 20 Networking tips.
Have fun, stay safe.
* Don’t do follow ups? Go to: https://www.ebn.uk.com/blog/?p=57 to find out why I think you should.