Recently I was talking to a business contact who said she was too busy at the moment to network. It is great that her business is thriving, but I think she is wrong about thinking the right time to network is when she is not busy.
Why? Because networking takes time. It’s a slow burn and people need to get to know you before they will be prepared to trust their reputation by referring you to their contacts. If you don’t network there may be a steep downturn between busy and no work at all. You need to maintain relationships, or even start to build relationships. I know this balancing of actual work against possible work is difficult, but remember: networking can be done by email, via social media, telephone calls, virtual meetings or 1-2-1s. Networking is about starting conversations, starting to build relationships. If the past months have taught us anything, it is that face-to-face is fantastic. I can’t wait to get back to those meetings, but there are other ways that allow networking.
Also, when you network skills are learnt, maintained and improved by practice, so if you stop networking, because you’re too busy, your skills can become rusty. In addition, maintaining your networking means that you stay on people’s radar. If you stop networking people will forget you, however fabulous you are, or think you’ve gone out of business, particularly given the challenging times we have all had since March 2020.
One of the things I have noticed in this last year+ is the number of new people who are networking, either because they decided to start a business in a very difficult year or because they have started to network because they feel more confident being in their office than in a room full of people. (If this is you, make face-to-face networking easy by reading my blog “The 3-3-3 rule” https://www.ebn.uk.com/blog/?p=34 )
Why is this relevant to your decision to network or not? Because if you don’t network you will miss the opportunity to meet all these new people and that’s a fabulous opportunity missed in my opinion, because you don’t know who they know.
So—don’t leave networking for when you aren’t busy. Add some networking to your diary every day, even if it’s just a phone call as you drink your morning coffee. Find a way to maintain your presence, contacts, and relationships. Networking works, I know. I now do it for a living.
If you want more networking tips go to: https://blog.ebn.uk.com/tips-on-networking.html
Have fun, stay safe