Well, aren’t we living in interesting times? People keep talking about the new normal: have we reached it, is this just a different normal, will our old normal return? It’s disquieting and perhaps even a little exciting. Nothing is as it was and many of us are having to rethink our businesses.
My business is networking, this was always a massive part of my marketing plan whatever business I have owned and now it is the thing I do.
I have always had a networking strategy, part of the larger marketing strategy: a set of rules, things to do, how to do things and when. Networking has always involved face-to-face meetings, often including a coffee and a sticky bun, and now this method is on hold. If you want to see that strategy go to: https://www.ebn.uk.com/blog/?p=26
Rather than look at what I used to do I sat down and looked at the new rules, how do we adapt to this different world of networking?
These are my takes on the original rules – and what today’s version is:
- Wear a name badge so people don’t have to try and remember these details rather than concentrating on what you are saying. Now: Put your name on the screen, and your business name, if space is available (TIP: if you have a pop up banner, place it behind you.)
- Turn up on time, That hasn’t changed…and you can’t blame traffic!
- Arrange 1-2-1s, The only difference is you each provide your own drink and sticky bun.
- Show respect to the meeting…don’t mess around! No dogs on desks, don’t keep changing your background, don’t take telephone calls (and if you have to, then mute yourself) This is still a business meeting.
- Dress appropriately…even if it’s only from the waist up.
- Agree to use of your business details. Instead of exchanging business cards, connect on Linkedin (although you should do that anyway).
- Allow others to talk. If you can’t resist, mute yourself.
One thing that will never change is the need to work together to grow all our businesses. More information about mine is at: ebn.uk.com and it include networking tips to sign up for Let me know if I can help you or your business in any way.