Category: Relationships

Quality not quantity

Quite often people contact me to enquire about attending one of our Groups, or, more recently, one our new afternoon networking events. (Here’s more info: https://www.eventbrite.co.uk/e/afternoon-networking-tickets-136617202731?aff=ebdssbonlinesearch )

We talk about various aspects of our networking, membership (or not), virtual or face to face (All virtual for now, and always will be for the afternoon meetings). However, at some point some ask the following question, ”…and how many people attend?”

To be honest this is where I lose some interest in the conversation. Why? because I have always worked on the ‘quality not quantity’ principle when it comes to networking. Some people seem to think that the more people there are, the better any event is. Not true in my experience. I was once invited to an event in London and I was told afterwards that there had been over 600 people at the networking event. It was horrendous: so noisy you couldn’t hear yourself think, and people were so packed in that, being short, the taller people took away my air and light.  After about 15 minutes I gave up, I left the room and wandered around the hotel till I found a small bar, and guess what? There I met other people who had ducked out of the main event.

I had a great time. I met some people I knew, they introduced me to some people I didn’t know, and I reciprocated. In the end there were about 5 small groups of people getting to know each other, either with initial meetings or building deeper relationships with people we already knew. Fantastic networking. We exchanged cards and kept in touch and from that small number of people I have grown my contact base and the relationships have been mutually beneficial. That’s what networking about: quality not quantity.

If you would like some more ideas to make your networking work, go to: www.ebn.uk.com and download my top 20 tips.

Have fun.

It’s not who you know, it’s who they know

Recently I was talking to a new contact. We had met at a networking event, connected on LinkedIn and he suggested we have a 1-2-1. Lovely, that’s how you build business relationships.

When we started to talk he said that he hardly did any networking because his company was so big that businesspeople he met owned businesses that were too small to pass work to him. I was a bit surprised since he seemed to have misunderstood what networking is all about.

If you read my blog – What is networking all about? ( https://www.ebn.uk.com/blog/?p=169 ) I talk about the advice, information and support that you get from networking. One thing I didn’t mention was the business that happens when you network and this is the part that my new contact seemed not to understand. The amount of business you and I can do may be limited, unless you are a purveyor of fruit scones when I may be a very regular customer. If, however, you are a mortgage advisor I either need a mortgage or I don’t and, if I do, it could be a while before I need one again. However, I may know people who need a mortgage and these are the people you want to be introduced to. You know me and through me you potentially know my contacts.

So, what about my contacts. Well,

  • I am not a man, but I know men,
  • I am not young (Honestly, hard to believe isn’t it?) but I know young people,
  • I am not a tall person, but I know tall people,
  • I am not the owner of a large company, but I know people who own large companies, and
  • I am not a millionaire (yet) but I know a few millionaires.

So my new contact is missing this point.  If we build a strong relationship then you may meet my contacts and you don’t know who I know.

Have fun

Glenys