NEWS : Marketing

Marketing expert publishes two books in one year!

Category: Marketing

Publishing one book is a major achievement, but two in a year is a serious accomplishment. Lesley Morrissey, Director of Inside News, co-authored The Reputation Gap and published the book in May 2023. In November, her second book, The R.A.V.E. Toolkit, came out. Although Lesley has written well over 20 books before, two in one year was a new achievement.

"I couldn't have done this without the support of my publisher, The Endless Bookcase. Carl French and his team have been an enormous support."

The Reputation Gap was co-written with Peter Roper, the Family Businessman. It's the second book the two have written together, with The Reputation Game published in 2013. The new book has taken the original concept up a level and offers ideas, observations, and advice to business owners and consultants about building and retaining a 5-star reputation.

The R.A.V.E. Toolkit shares all the marketing tools that Lesley's boutique marketing agency uses to help their clients stand out from the crowd. Each chapter covers a separate area, including social media, websites, email marketing, blogs, lead funnels, newsletters – and much more. Each chapter covers not only what to do, but how to do it and includes a worksheet at the end of the chapter.

Both books are available direct from the publisher, on Amazon, and as ebooks on Kindle, Nook and Kobo.

When asked if she was planning to write another book this year, Lesley said: "I planned to spend 2024 working with authors on developing, editing and marketing their books – and I already have three books scheduled. But I was chatting with my publisher and we thought we might produce a book about planning, writing, publishing and marketing books later this year."

If you're thinking about writing a business book, there's an Author's Checklist on the Inside News website ( in the Author Guide section.

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