Recently I was on a Zoom meeting with people I’d never met before. We had a lovely conversation about business and life and we laughed a lot. I said that I was spending some time that day reviewing my business strategy and immediately one of the people told me what my strategy should be. Not might include or, in their opinion, might be, but this is what my strategy should be.
I was surprised because:
- they were very certain how I should grow my business, and
- they seemed to think I would just do what I had been told
This got me thinking.
I think it is true to say that any strategy needs to include certain things: a goal, a plan of implementation (this can be fluid), a timescale and a review process. This is my opinion. My business strategy follows that scheme and in my case, the fluid part needs to be very fluid as opportunities come my way. The issue is that whilst business strategies may be similar, we as business owners are all different. What works for you may not work for me for various reasons, our business may be at different stages of development, we may have been in business for different times, our background, and our experiences will almost certainly be different. We may have difference in the amount of risk we find acceptable and our personal business needs, and our work/life balance may be different. Which brings me to my next point.
Doing what other people tell us to do.
When I became self-employed, I didn’t know what I was going to do, so I set myself three rules. The second was “I never do anything I don’t want to do, with anyone I don’t want to do it with” or to put it another way and to quote my beloved “You don’t do bosses well” I like that all my business decisions are mine, be they good, bad or indifferent I own them. So I listen to opinions and then I decide what I take from them, and, when I give my opinion, I expect others to do the same. If they want my further input they’ll ask, and sometimes they do.
So thank you for your opinion, I may consider it further. As a thank you, here is my gift to you: my Top 20 networking tips just follow this link: ebn.uk.com and complete the form to receive your copy.