At the beginning of the year I was talking to a business contact about why his networking seemed to have stopped being so effective. He thought it was because people felt they couldn’t spend money because we are living in uncertain times or, he said, it might be because he was not meeting people face-to-face. So we started to talk in more depth because, he said, things were really not going well and they had been going very well.
The first question I asked was, had anything changed with his marketing? Well, of course, we were no longer allowed to meet face-to-face, but I know many people who had flourished despite having to use virtual meetings. So, not being able to meet face-to-face couldn’t be the problem, or at least not all of the problem. I also know many companies who have managed to maintain, and even grow, their business throughout the difficult times we have been living through. So, there is money out there that people want, or need, to spend.
Then he said “I really don’t like networking at virtual meetings”. (I’ve paraphrased a long monologue that he needed to get off his chest about what he really didn’t like about virtual meetings). Some of the things he mentioned are covered in my blog “Would you do that if we were meeting face to face?”
The main thing that came out was that he was networking less, so he was not meeting new contacts, and he was not nurturing those contacts he had made before March 2020. So we made a plan (I love a plan). We looked at what had happened to those networking events he used to attend and, for those which had started meeting virtually, we developed a diary of events he could attend. We also looked at what events were now available virtually and added them to his diary. He decided he would start by attending two or three a week. Finally, he decided to set aside half an hour a day for getting in touch with people he had lost touch with, to renew and develop the contacts he had worked hard to nurture. He actually made a promise to himself to do all this because, as he said ”I never break a promise.”
Every couple of weeks we would have a quick catch-up telephone chat, and guess what? Money is coming in! The reason it worked? Because you have to work at networking and keep working at it, otherwise it doesn’t work.
If you want more networking tips go to: Top 20 networking tips or get in touch if you would like me to work with you to improve your networking.
Have fun, stay safe.