Do you remember back in the mists of time, pre-March 23rd to be precise? In those wonderful days we met people face to face, we could see all of each other’s faces, the nightmare of coordinating masks and outfits weren’t on the radar and women wore lipstick when they went out of the house (Wait: OK the last two might just be me, I tried wearing lipstick under my mask and ended up looking like the Joker) Anyway, back to the story, in those halcyon days you met someone, chatted, thought there might be some points of contact and you exchanged cards. (Yes there were some hip-and-happening youngsters—or as I call them—geeks, who had apps on their phones but I’m still old school…and I paid a lot of money for all the business cards I have.)
On 23rd March, the world of business changed in many way. (Read https://www.ebn.uk.com/blog/?p=145 to see how it affected me personally) but here I want to focus on business cards.
Before March 23rd, and given GDPR, I would get their card connect on Linkedin, send them an email, and ask if I could add them to my list from which they could, of course unsubscribe. (Interestingly, I never had anyone say that I couldn’t). We would then work at building a relationship, perhaps by arranging a 1-2-1. But that whole process started with a business card exchange.
The other thing with business cards was I ALWAYS had them with me when I went out of the house. Why? Because if you are not talking to yourself you are networking. Want proof that this approach works? When I had a catering company, I was once at the checkout of my local supermarket (I’d like to say Waitrose, but it was Tesco) and got talking to the next woman in the queue. She said she was very angry because her caterer had just rung her and cancelled her booking, something about a surprise holiday! I pulled out my business card, we met, and I got a very profitable job. I always took my business cards with me.
After 23rd March I can still connect with people on Linkedin but I don’t have the business card process nailed down, and since I rarely go out, I don’t even know where my business cards are.
As I try to evolve my working practices, I spent some time giving this some thought, and what did I find? The solutions to these business cards issues is simple: 1 I will be asking permission to add my new Linkedin connections to my list and I am digging out my business cards and putting them next to my vast array of various coloured masks.
How can you help? Make sure your contact details are correct and complete on your Linkedin profile. Please.
What are some of the small changes you are making?
Want some networking tips? Go to: https://www.ebn.uk.com/ and download my top 20 networking tips. You’re welcome.